To be a maker is to be an author. To be an author is to create. All of us are considered authors in its various ways. Some can write, others sing or even design but the one thing we all have in common is the creation. Being an author also means to be critical. To make our creative and critical voice heard and think around the work from different perspectives. But how is this information relevant to our work?

“Authorship” is defined as the state or fact of being an author/producer/creator of a work. However, the context in which we create can define the information we show to the audience. In other words, “what”, “when”, “where” and “who” are essential questions needed to be asked when developing a conceptual brainstorming.

This ideia of Criticality was the starting point of the first activity. We were asked to rank 7 formats flashes…

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