The Hochschule fur Gestaltung Ulm Model (1953-1968) was founded in Germany by Aicher, Scholl and Bill. This exhibition in Raven Row, displays student work from this well-renowned design school, across many disciplines, from product design and film to information design and visual communication.

Focused on the social responsibility of design, this school strived to redesign German society and its broken culture, in response to the aftermath of WW2 – by contributing to the design of industrialised everyday objects. The core essence of the Ulm Model is rooted in rational and objective design. In this way, the HfG set design as a discipline free, through the application of systematic methodologies, as well as the eventual depletion of critical exteriority (subjective artistry) in their designs.


Walking through the exhibition, one is engulfed by a sea of blank walls, cold concrete floors and vast empty spaces. It almost feels inhuman; as if the…

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