I tweeted today that it was my three year blogging anniversary and Sarah Carr sent this tweet:
140 characters would not suffice for such a question so this blog post is for Sarah, and anyone else who is interested. I hope you find it useful and I’d welcome your feedback, comments and own suggestions.
1. There are no rules
It’s your blog so you make the rules. There are scores of articles out there about how and what to blog, about what will get the most attention, but I think it’s a very personal choice. Why you blog and who you are aiming your blog at are very personal choices. In the spirit of top tip number one, what follows are suggestions, ideas and thoughts – they’re straw men that I’ve put up hoping people will debate, engage with, pull apart and disagree with. I’m not saying this is how, or why, anyone should blog, I’m just offering a few pointers as a starter for ten. Blogging is a bit like swimming, you won’t really get it until you jump in the pool and give it a go.
2. Ask yourself why
If you are thinking of starting blogging consider why. I’d suggest that the best reason is because you want to and the absolute worse are because you think you should, or someone has told you to, or you’re worried that you’re missing out. In my opinion you are missing out, but that in itself is not reason to start! My blog is a personal mish mash of thoughts, ideas and experiences. I blog about anything that takes my fancy so it is a very mixed bag. That seems to work, a lot of my visitors are one offs, I don’t really have a regular readership although 35 people are subscribed to my blog so someone somewhere must be interested.
3. Blogging should be a pleasure and not a chore
This is one of the biggest mistakes I see people new to blogging make, and I suspect that is why there are so many blogs out there with only two or three posts. Take the pressure off, now, stop viewing it as a task that needs done and consider it as a pleasure. I try to treat my blog as an online repository of what has interested me or intrigued me. It is not something I feel that I *must* do. When I started out I felt obliged to blog regularly, and arguably it’s a good habit to get into, but if i felt I had to blog every week it would remove the pleasure of it for me. Horses for courses so to speak (not a burger reference), if routine and structure works for you then by all means schedule your blogging, but personally I much prefer blogging when I feel like it.
4. Try not to overthink it
An extension of the last point really, and one that is much harder to do than suggest. My preference is for blog posts that offer a view, usually with some sort of base in evidence (or occasionally anecdote). I like it when bloggers cite their sources so I can trace back and get more information if I want it. That said my personal preference is that a blog post isn’t written like an academic paper or a formal report. I want it to be an easy read and so when I’m blogging I try to bear this in mind and I try to keep my own posts suitably light, while providing additional information if I can.
Most people write to be read. Tagging helps with this enormously because it allows search engines to find your content and send people your way.
6. Images and visuals
I always try to include at least one image or visual in each of my posts. Again this is personal preference I’m a visual learner and aesthetics are important to me, so I try to include images where possible. Since I’ve been blogging I find myself engaging with visuals far more, I take more photos and sometimes spot things and go out of my way to capture it because I know it will come in useful to illustrate a blog post at some stage. With the rise of Pinterest and Scoopit and other platforms that curate content with an emphasis on visuals, this need is probably a growing one.
7. The platform is not as important as the content
I don’t know much about this to be honest. I started blogging with WordPress and have found it straight forward and easy to use, so I have stayed with them. I’m not sure that the platform is as important as the content although I suspect people who blog for more professional reasons or to make money from it will have a different view? Hopefully this one will get picked up in the comments.
8. Remember once it’s out there it’s there for an eternity
Possibly an obvious one this one but if you put something on the internet it stays there, even if you delete it. Basic rules, mind your manners, don’t blog anything unless you’re happy for your mum and/or your boss to read it. Think before you hit publish.
9. Engage, engage, engage without over promoting
This is the crux of it for me. I blog so that I can share an experience, thought or idea, but the real value comes from the discussion or engagement with it. So I really *really* welcome comments and links back to my blog. I always try to cross reference and link people to other people’s content and blog posts too. That said, there is nothing worse than someone who is constantly shouting about their new blog posts. It’s a hard balance to hit and one that is important – you want the world to know you’ve blogged, because you want engagement and discussion, but you don’t want to be one of those people who is always self-promoting. Well maybe you do, in which case tip number one – it’s your shout, there are no rules; but if you don’t then maybe tweet your blog post when it’s first available, and then I have a rule of three, I never tweet about the same post more than three times – even if I know I’d appreciate input from people. I just hope that it will come to their attention.
10. Start thinking like a blogger and enjoy it
This is an extension of the point in tip six, in the same way that I wander through life now with an increased awareness of images that would support a blog post, I’m also always subconsciously tuned into look for content that would form the basis of a good post. An article, report, video or tweet that I think would warrant more attention. I have a massive long list of blog posts that I may one day get around to writing because of this, but I really have learnt to live tip three, so I’ll get there eventually and if I don’t the world wont stop turning. The absolute most important thing for me is to enjoy blogging, the connections I make and the discussion it promotes.
So on that note…..I’d love your comments and thoughts.