Home

IndiaWilson

The essence of graphic design as a discipline, relies on visual communication. For something to visually communicate to an audience, its viewers must be able to interpret their signs. Therefore, this lecture has helped me to understand just how integral semiotics are in graphic design. Signs are so embedded into our everyday lives, that we are constantly processing their meaning without realising. And language, in the form of words on a page is one form of this visual communication. And as graphic designers, as Simon Johnston (2001) states, we give form to ideas through words.

The lecture today explored language, structuralism and semiotics, using the structuralist thinking of 3 key figures: Terence Hawkes, Ferdinand de Saussure and Charles Pierce.

Hawkes (1977) postulates, language was created by humankind in order to facilitate our understanding of the world around us. Thus, language takes on the role of acting as mere references to…

View original post 959 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s